One of the first things I tell new clients that want more exposure for their business is that they need to be blogging. Having a consistent flow of new, relevant, and useful content is the best way to get both new people to visit and previous visitors to return. According to HubSpot.com, businesses that blog have more inbound links, higher ranking and up to five times the traffic of businesses that don’t blog.
Let’s have a look at some of the major reasons for blogging…
Blogging allows you to position yourself as an expert.
The more useful and relevant content you produce and share on your blog, the easier it is to be seen as an expert. You want to be seen as the “go-to” person for your market, especially if you have a locally based business. Some of the ways you can use your blog to show your expertise are:
- blogging about issues facing your market;
- offering how-to information for beginners;
- sharing information and advice from other experts.
The more often you add new content, and the more you share it on social media, the easier it will become for you to be seen as the expert both online and in your offline community as well.
Blogging brings more people to your website
Search engines love blogs because they are updated so often (or at least they’re supposed to be). Prove to the robots that they’ll find something new each time they crawl your site, and you’ll find that you will be rewarded with higher search engine rankings. Of course it goes without saying that your content must be useful and relevant. If it’s not, you will get put in the sandbox, and believe me, it’s not for a play date.
Blogging also helps improve your page rank
Again, the more relevant and useful the search algorithms determine your site to be, the higher your pages will be ranked. The idea is that providing useful and relevant content for your readers gets you ranked on the first page of the search engine results. That way people searching for what you have to offer see it first thing when they type in their keywords. It’s been proven that the higher you are ranked on the search engine results page, the more traffic you will get to your site.
Blogging keeps people coming back to your site…
As long as you provide them with useful and relevant content.
Are you sensing a theme here? :)
Updating your site consistently with solid, useful content will keep people interested in what you have to offer and will keep them coming back to visit. The rule of thumb in marketing is that people have to see your offers at least 7 times before they buy. But if they come to your website seven times and see the same content each time, that’s not going to make them feel very confident in your ability to provide them with information.
All of these are valid reasons to be blogging for your business, but they’re not the main reason.
The main reason you should be blogging is that it gives you a solid foundation on which to build a relationship with your audience. It gives you a place to interact with them via the comments, and allows you to get to know them while they get to know, like and trust you. And as we all know, the key to doing business online is that people buy from people they know, like, and trust.
[tbpquotable]The main reason you should be blogging is that it gives you a solid foundation on which to build a relationship with your audience.[/tbpquotable]
These are the main reasons for blogging, but they’re not the only ones. Click the button below to grab the free report: 10 Reasons to Start a Blog (even if you think you don’t need one).