Product creation is a must if you are in the information business. And most of us, as bloggers and online business owners, know that you need a good catalog of products in order to create a successful business.
When you think about it, you really need several related products in order to meet your audience’s needs. Everything from lead magnets, to low-priced ‘tripwire’ products, to medium priced products, to high end products. In other words, you need a complete sales funnel and preferably more than one.
The problem with that is that content creation takes time. So, if you’re like me and most of the other product creators I know, you’re probably looking for a few tips to make the process easier while creating awesome content for your audience.
In this edition of the Friday Five, I have 5 tips for successful product creation for you.
Product Creation Tip #1
Do Your Research First
Don’t even think about creating a product until you’ve done your market research, as there’s no use creating a product if no one is going to buy it. So, what you need to do is find out what people are already buying in your market, and then create something similar (yet better).
Product Creation Tip #2
Plan Your Funnels
Whenever you create a product, you should be thinking about how this product fits into a new or existing sales funnel. This includes everything from the lead magnet to the core offer to backend offers. If you can’t figure out how a product fits into a sales funnel, then you’ll want to ask yourself why you’re even creating it.
If you're not sure how to build a funnel, click here to grab a set of free funnel building templates.
Product Creation Tip #3
Create Products Faster
There are several ways to speed up the product creation process. Here are a few to get you started:
This is the fastest way to create a lot of products very quickly, and it frees up your time to focus on other high-value tasks.
Use private label rights content
Just be sure to tweak it to make it unique. You can build a whole business out of one PLR package if you do it right. (Click here for a free case study)
Repurpose existing content
For example, turn a collection of your best blog posts into a lead magnet.
Use speech to text technology
If you’re creating text products, you might find it faster to write them if you use software such as Dragon Naturally Speaking. You can also use the voice recorder on your phone, and then email the output to yourself.
This takes about an hour of your time, yet you’ll have a product you can give away or sell for months or years to come.
Product Creation Tip #4
Offer Multiple Versions of Your Product
I know I’ve said this before, but not everyone learns in the same way. That’s why, whenever possible, you should seek to offer multiple versions of your product (text, audio and video) to accommodate people’s individual preferences.
Product Creation Tip #5
Come Up With an Attention Getting Title
Your title can make or break your product, which means you should spend some time brainstorming and testing catchy titles. Here are a few ideas to get you started:
- The Secrets Of [Getting a Benefit]. The Secrets of Starting a Six-Figure Business.
- The A-Z Guide Of [Topic]. The A-Z Guide to Selling Your Own Home.
- What Every [Type of Person] Ought to Know About [Topic]. What Every Parent Ought to Know About Raising Happy, Healthy Kids.
- How to [Get a Great Result] Without [Some Bad Thing]. How to Melt the Fat Fast Without Feeling Deprived.
- The #1 Way to [Get a Benefit]. The #1 Way to Create a Bestselling Novel.
Product creation doesn’t have to be hard. As with a lot of things, we often make it harder than it has to be. So, use these tips when you’re tackling your next product and see if they don’t make your creation process just a bit easier.