Whether you plan to hire a graphic designer to create visuals for your blog or you want to learn some basic design skills on your own, there are a few terms you will need to learn.
Learning the lingo will help you to communicate clearly with your designer, and reassure you that he/she is not speaking another language. It will also give you a good grasp on the fundamentals of good design prior to attempting to give it a go yourself.
Taking the time to familiarize yourself with these graphic design terms will lessen the overwhelm and give you more confidence to bring your ideas to life.
RGB is a model of using color in which red, green and blue are used exclusively in the creation of new colors. RGB is a system that is used in digital design, rather than in print.
CMYK is another model of creating color from cyan, magenta, yellow and black. This color method is used more for print materials (and is why your printer probably has blue, red, yellow, and black ink cartridges).
Opacity refers to the level of transparency in a design element. At 100% opacity, an object is solid. As the percentage gradually decreases it becomes more transparent.
A logo is an important design element that is a visual representation of a company or, in this case, a blog. There are two main types of logos. A logotype is the company’s name designed in a way that is recognizable. A logomark is a mark or symbol that comes to represent the brand.
Texture refers to the characteristics of a design’s surface. Various types of textures are used to add dimension or to provide a particular feel to a design. An example may be retro textures that are incorporated into a project to give it the appearance of a vintage poster or a document produced by ink press.
This is also commonly referred to as negative space. This is the portion of a design that is purposefully left blank. Despite the name, this empty space can be any color. Ample whitespace is encouraged in good design.
A style guide is a document that contains the specifications that are to be consistently used when displaying your brand. It specifies the exact colors, typography, sizes and other such criteria so that the look of your brand is the same across various platforms.
A raster is a type of image that is comprised of pixels. Such graphics do not conform well to changes in size, as they will usually become distorted and lose their original integrity. The popular graphic design software Photoshop uses raster images.
The opposite of a raster image is a vector. Rather than being made of pixels, this type of graphic is formed with actual lines, points and curves to form shapes. They can be resized without losing their original form.
Typography is the way in which letters are presented, either digitally or in print. Commonly referred to as font, it provides a particular look to your text. Types of typography include serif, sans-serif and script.
The hierarchy of a design is the way in which it is laid out. Such layout is purposeful in order to create a path for the eye to follow, to improve navigation or to designate importance of design elements.
The color palette is the combination of colors used in your brand. The colors should work well together and provide a feeling that is reflective of what your offer. Color psychology is important to reaching an audience.
I hope this helps you feel a little less overwhelmed when dealing with graphic design. If you have any other terms you’d like to know about, just ask and I will add them to the list.
This is part 2 in a 10-part series on sharing your message with visual content. Subscribe below to be notified when the next installments are published.
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