It can be very frustrating when you know you have to create content for your audience but you don’t have a clue what to write about. You want to provide new and fresh content that inspires you to write, and your readers to read and engage. That’s where content brainstorming comes in handy. There are literally endless ways to find ideas and topics to create content around. Here are a few ways to brainstorm new content ideas when you’re feeling stuck:
1. Keyword Research
Keyword research is probably the most well-known, and some may say even over-used content brainstorming tool. Since most online content is written with a major goal of showing up search engine results pages, it’s easy to fall into the trap of only looking at keywords this way.
While it’s true that placing keywords strategically in your content is what will help you garner a bigger audience for your content, if you only use them for search engine results, you’re missing a huge chance to come up with new ideas and new content for your audience.
However, doing some keyword research can help you come up with some good ideas of what to write about, especially if you use some of the newer keyword research tools like Power Suggest Pro which allow you to search places like Amazon, Ebay and YouTube as well. You can use these tools to search for your general sub topic and then drill down to find problems to solve which make your content more relevant and engaging for your readers.
2. Word Association
Another way to use keyword lists is to play word association games with them. Here’s a quick exercise you can do:
- Grab the top keywords on your list and make another list.
- Write one keyword or keyword phrase at the top of a blank piece of paper.
- Let your mind wander and write down words and phrases that come to mind. Don’t filter or judge any idea even if it feels silly. Write it down!
- Once you’ve filled the piece of paper, continue onto another piece of paper and a new keyword.
Don’t give in to the temptation to start looking up numbers or start writing any articles just yet. Play with this exercise until it feels like you’ve gone as far as you can with it first. Then put the papers away and let the ideas percolate in your mind for a day or so. If you are inspired to write, then sit down and write. Otherwise, pull out the lists in a day or two and grab a few ideas that feel interesting and see what you can come up with.
3. Pay Attention to Others in Your Market
There is so much content already available online that you might worry that everything’s been done before. The truth is, though, that only you can tackle a topic from your unique perspective, and checking out what others have written can be a great way to spark your own new ideas on it. Be very clear with yourself, though, that this is not about copying others, it’s about sparking completely new ideas. Keep a list of blogs to follow in your Feedly account, Flipboard app so that you can scroll through and see what other authorities in your niche are focusing on. If you’re looking for problems to solve for your audience, don’t forget to pay attention to forums, groups, and blog comments too. The goal when coming up with new topic ideas is to really tap into what your community needs. Random Idea Generator
4. Play with a Random Idea Generator
More games. Can you tell I like having fun with my brainstorming?
If your content lends itself to some creativity, it’s fun to have a play with a random word generator. My favorite one is here, and it includes not only the random word generator but a variety of creativity games you can use to spark ideas for new, engaging content. Doing this forces you to exercise your creative muscles think outside the box.
5. Create a Mind Map
A mind map is one of the most effective brainstorming tools, so why not use this for your content creation? Write down your keyword or base topic/product on a piece of paper, and try to think about the ‘what’, ‘why’, ‘who’, ‘how’, and ‘where’ topics that can be created.
The cool thing about doing your brainstorming into a mindmap is that it’s not hard to then take the ideas you come up with and create an editorial calendar from them within your mindmapping software.
6. Use Images, Not Words
For many people visual content is easier to work with than written content. So if you’re more of a visual learner, you can make good use of sites like Pinterest and Instagram to come up with new topics for your niche.
Finding topics and ideas to write about can be a challenge for any business owner. When you struggle with content creation, it’s easy to lose focus and interest in your topic and even stop blogging altogether. Working with a mix of content brainstorming ideas from the tried and true keyword research to playing creativity games and mind mapping will keep your own mind engaged and your imagination turning, so that you can provide fresh, new, insightful content for your readers.
This is just a sampling of what’s included in the complete Content Brainstorming Kit.
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