This is Part 5 of the Creating Calls to Action Series.
When you’re creating your calls to action, the question you must be able to answer is, “Do you know who you’re talking to?” You absolutely must know who your audience is in order to create an effective call to action.
Knowing your audience will require a bit of research work. It’s not always as easy as it sounds, but when you get it right, you’ll see the difference and realize that it’s well worth it to take the time to understand your audience.
Here are seven tips for getting to know who you’re talking to.
Tip #1 -
Research Your Audience
The more you know your audience the better. Find ways to research them, find where they hang out, and be there. Send surveys, ask questions, be part of their “group” so that you can get to know them the best.
Tip #2 -
Check Out Your Competition
No research is complete without understanding who your competition is. Getting to know the things your audience pays attention to is important. You can learn from your competition if they’re successful because that means they’ve already researched your shared audience well.
Tip #3 -
Create a Customer Avatar
The most effective content feels like it’s written for one person. No one wants to feel that they’re just part of a herd that you’re pushing to do whatever you want them to do. That won’t get you anywhere.
Once you have all your research compiled, the next step is to take the information and create a customer avatar. The avatar should reflect your ideal customer and will form the base of any new content you create for your business.
Anywhere you use a call to action, you’ll want to make sure you’ve considered your avatar and how what you’re about to create meets their needs.
Tip #4 -
Build Relationships with Customers
Treat your customers like gold and take the time to build relationships with them.
When someone does buy from you, it’s a great opportunity to get to know them better. Keep them on a mailing list, and send them information that you don’t send others. Ask them questions; send surveys; and ask for feedback that can help you improve.
Tip #5 -
Pay Attention to Social Media
Once you know where your audience hangs out online, you can monitor comments on social media and use them to help guide your product creation. Not only that, you can also use the information to help understand the types of things your audience does not like which can help you avoid mistakes.
Tip #6 -
Always Ask For Feedback
Always ask for feedback from your audience, from customers, and from professionals that have gone before you. There is no reason to reinvent the wheel, when your audience and those who have succeeded before you can help you.
Tip #7 -
Make Customer Service a Priority
No matter what you sell, the most important thing to do is to make your customers your priority. Provide top notch customer service to them and they’ll appreciate you and tell others about you. Plus, when your customers see that you really care about them, they’ll care about you too and be more willing to tell you what you need to know to serve you best.
When you know who you’re talking to and what you want them to do next, you’ll find that your calls to action convert at a higher rate. The more you get to know them, the more you’ll offer the right information that will lead them toward answering your CTAs the way you want them to.
This is Part 5 of a 10-part series on Creating Effective Calls to Action
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Part 7 - The Essential Components of an Email CTA