Do you have a content strategy for your blog? If you want to create a successful business with it, you need to have a strategy for getting the traffic, and the sales you need to meet your goals. It’s not just enough to slap up a few blog posts and hope that someone sees them. You need to be planning your actions from the moment you conceive of an idea for a post, from how to get the traffic to what products you will promote.
So, what is a content strategy?
A content strategy is a plan of how you are going to use content to grow and market your blog.
There are three main parts to a content strategy:
- The content you post on your blog
- The content you promote your blog with
- The content you create for paid products
Part 1- The content you post on your blog
Knowing what you’re going to post on your blog is only half the battle. You also need to figure out how far in advance you are going to plan and create your content; what type of content you will create. Just because I get stuck on writing articles, doesn’t mean you have to. You can also use other types of content such as video and audio, quizzes, or infographics.
Part 2 – The content you promote your blog with
Your blog won’t really do you much good if you don’t promote it. There are several ways to get traffic to your blog, but the common denominator in every one of them is that they require content.
You will need text and images for social media platforms like Facebook, Twitter, Pinterest, and Instagram. You could also use sites like Medium or LinkedIn Pulse to post versions of your blog posts. Paid advertising requires different types of content yet.
Related Content: Rapid Traffic Secrets Report
If you’re getting the idea that you’ll need a lot of content, you’re right. The type of content you create to promote your blog with will depend on the traffic strategies you choose.
Part 3 – The content you include in paid products
Paid products and services are essential if you plan on making money from your business. Unless you’re going to focus solely on affiliate marketing, you will have to have something of your own to sell.
Knowing what types of products you will offer – ebooks, courses, video training, physical products – will play a huge role in how you develop your content strategy. I’ve recently decided that when it comes to creating content, you should figure out the product part of it first so that you can create a cohesive strategy for driving traffic to your blog, and then on to your sales pages.
You can see what I mean in this guest post I wrote recently: Content Planning Funnel-Style
Why it’s important to have a content strategy
Survey a group of professional bloggers and you’ll probably find that they all work differently when it comes to planning their content. A small number may not plan at all, but for most planning is essential. There are many reasons for this.
Firstly, having a plan means you can be more strategic in what you’re creating. Instead of just publishing a new post on whatever random topic you feel in the mood to create, you can plan topics strategically based on product promotions, the time of the year etc.
Planning ahead also helps make sure you post consistently, which is important for keeping readers interested (especially if you’re still in the growing stage).
Having a strategy also helps for those times when life is unpredictable. Maybe you really want to stick to a once-a-week posting schedule, but you suddenly get sick. Having your plan, and having content created in advance, means that things won’t go totally off track.
What to do after your strategy is in place
Remember, a content strategy isn’t set in stone. You can update it at any time you feel is necessary or if you think you need to restructure and edit it to make it work better for you.
Tracking and testing is an essential part of the followup to your content strategy. You need to know what is working so you can create more of that type of content. By the same token, you need to know what’s not working, so you can eliminate it and find other ways to repurpose that content.
This is a pretty broad overview of what a content strategy should include and why you might want to use one. I hope it gets you thinking about how to create your content strategically for maximum success.
Do you have a content strategy in place? Share your thoughts in the comments…