I’m in full-on content planning mode for the rest of this year and at least the first half of next year. As I mentioned in my post on what I did wrong during the Confidence Challenge, I wasn’t nearly organized enough for that. If I’m really honest with myself, I wasn’t organized for much this year. I can blame a part of that on having major surgery in the spring and taking 2 months to recover after that. But it’s really no excuse. So this weekend I’m taking time to plan out all my challenges, funnels and blog posts for the next six months.
One of the biggest pieces of my business is information products. I love them because they’re pretty easy to create, especially if you leverage PLR to start with. They’re also a great source of income, and they help you establish credibility with your audience.
But, if you don’t have a plan, creating products and all the marketing and sales material that goes with them can be really overwhelming.
And it seems, this year, that I have learned the hard way that yes, Ruthie really does need a plan.
So, I thought I’d share with you some of the things I’m considering while planning out my products and content for the upcoming months.
What Should Be In Your Content Plan?
You content plan should be as comprehensive as you can make it, allowing a little flexibility for brilliant ideas and unforeseen events in your life. You want to consider what products you’ll create, how you will promote them, and also how you will stay engaged with your customers after they’ve purchased your products. Ideally, everything should come together in one integtrated system where one product leads to the next, and you are able to cross-promote your products and services.
You can get started by asking yourself a few basic questions. Once you’re able to answer these, you’ll be will on your way to creating a content plan that works for you instead of leaving you overwhelmed by all the work involved.
Here’s that list of questions to get you started:
- What products do you plan to create this year?
- What resources do you need to create your information product(s)?
- Do they fit into an existing funnel, and if so, how?
- If they don’t fit into an existing funnel, will you create one for them?
- When do you want to release them?
- What type of launch will you do?
- What steps do you need to take to have them ready for the launch date?
- What marketing strategies and tactics will you use to promote your product(s)?
- How can you add value to the products to market them?
- Do you have bonuses or incentives for customers to purchase?
- What steps and resources do you need to have your marketing materials ready for launch?
- Do you have a marketing schedule created? For example, when do you want to publish that ad or email that promotional message?
- Have you thought about affiliates and JV partners?
- How will you make your products available? Your own website, JVZoo, Zaxaa, Clickbank, etc.?
Take the time to brainstorm your answers to these questions. You may not have all the answers just yet, but you should be able to get enough down to at least start filling in some of the details in your content plan.
What Should Be In Your Content Plan?
Organize your thoughts in a formal document. For example, get out a calendar and choose dates and deadlines for each step of the way. I use a desk blotter style calendar and tack it up on the wall, then add sticky notes for each product I want to create to the launch date I’ve scheduled for it.
You could also create a checklist to help make sure you don’t miss any steps. Or you could use project management tools like a Kanban board, or an online tool like Trello. The latter is especially helpful if you’re going to be outsourcing some pieces of your production to virtual assistants, because you can share the project board with them and keep everything in one place.
One final idea for creating a comprehensive plan is to use printable calendars for each month. This is especially helpful if you have more than one business branch, and need to keep track of multiple sites in different markets.
The more organized you can be, the more efficient your product creation process will be. Not only will you save time, energy, and money, you’ll also have more fun in your business. And having fun while doing what you love is always a plus in my book. I hope it is in yours too!