If it’s not, it should be. Keeping your blog updated with new content is an essential part of making sure your audience stays interested in what you have to offer. If you leave long gaps in between your blog posts, it’s easy for people to lose interest or even stop following you altogether if there’s never anything new when they come back to your blog. Making a posting schedule part of your content strategy will help with that.
What happens when you don’t post enough?
There are definite consequences to not posting often enough.
The first is that your followers don't find any value in subscribing to your blog, since you don't often post new content and therefore they have already read everything they're interested in.
You don’t build a relationship with your audience, so they don't know whether you're on vacation, taking a break or you've given up the blog altogether. They may even forget who you are by the time you start posting again! Long periods of silence that stretch into weeks or even months make it more difficult to keep your subscribers and then pick up where you left off.
Another problem with not posing enough new content on your blog is that it's difficult to rank higher in the search engines. This means that if you're trying to make money from your blog, you will find it very difficult to do so. This is more of a problem for newer bloggers trying to establish themselves.
What happens when you post too much?
There are also consequences to posting too much.
While you might think it's great to keep posting lots of content to your blog, your audience may find it overwhelming if you post too much. This is particularly true if there is the option to subscribe to email alerts, which means they will get an email every time you post something new.
If you're going onto your blog several times a day and writing short posts which aren't relevant to many people or which don't hold much value, people will immediately unsubscribe to stop getting all the notifications.
Posting too much is also tiring for you, and you may find that quality suffers as a result. Unless you have a well-planned content strategy and can create your content quickly, you’ll find that posting too frequently will eat up all your time and you’ll have nothing left for product creation, nor for marketing your blog to attract new readers.
Where’s the sweet spot?
The definitive answer to that is that there is no definitive answer.
The frequency at which you post depends a lot on your niche and your audience. For example, if it’s news-based then it makes sense to publish several times a day.
For many bloggers the sweet spot seems to be around 1 or 2 posts per week. The posts shouldn't be short and insignificant, and should contain information that provides some form of value for your readers. You don’t always have to write 1000-word posts. You can always change it up with video or image-based posts, or even have someone else write a guest post once in a while.
The important thing to remember is that your readers want consistency from you when it comes to adding content to your blog. It’s no good to post every day for a week and then nothing again for a month or two. You get to decide how often you will post, and having a posting schedule as part of your content strategy will help you keep to that decision.