Let’s talk about my two favorite parts of online marketing – content creation and list building. I’m sure you’ve heard before that the number one thing you should do for your business is build a list. And it doesn’t matter what market you serve – you want to be able to contact your clients and prospects by email. Because when you have an email list, you have access to your audience 24 hours a day, 7 days a week, and 365 days a year. And the big bonus is that YOU own your list. Why Having a List … [Read more...]
5 Tips for Including Calls to Action in Your Content
Content marketing encompasses many different types of content. Social media posts, email messages, blog posts, videos, ebooks, courses, and even podcasts are all content that is created by you and consumed by your audience. And every piece of content you create is a place where you can include some sort of call to action. In fact, if you want to get really picky about it, every piece of content you create must include a call to action that lets the consumer know what they should do next. … [Read more...]
Have You Started Content Planning for Next Year?
I’m in full-on content planning mode for the rest of this year and at least the first half of next year. As I mentioned in my post on what I did wrong during the Confidence Challenge, I wasn’t nearly organized enough for that. If I’m really honest with myself, I wasn’t organized for much this year. I can blame a part of that on having major surgery in the spring and taking 2 months to recover after that. But it’s really no excuse. So this weekend I’m taking time to plan out all my challenges, … [Read more...]
Four Easy Content Productivity Hacks
Content creation is the backbone of your online business. You want to create content that is valuable, but you also can’t spend your whole time just creating content. You know your content should be helpful to your community while making your business shine, but you also know that creating quality content takes time. If you struggle with content creation, it may take you hours to write a simple blog post or article. You dread each creation session because you know it’ll be hours before you’re … [Read more...]
5 Ways to Find More Content Ideas Than You’ll Ever Need
5 Ways to Find More Content Ideas Than You’ll Ever Need Coming up with a never-ending stream of content is a huge obstacle for many online entrepreneurs. It takes time and effort to keep up with the demands of blog and social media posts. And you can’t just post any old thing… your content has to be engaging! So where do you come up with more content ideas than you’ll ever need. In the return of the Friday Five, I’ll share five tips that you can use to find more content ideas than … [Read more...]
[Friday Five] 5 Tips for Increasing Content Conversions
When you create content for your blog, it’s important to know how well it works, both in terms of delivering your message and getting your readers to take the action you want them to. After all, you don’t want to spend time creating content that isn’t going to deliver the results you want. To get the best results for both you and your audience, you need to know and understand your content’s conversion rates. Conversion rates are one of the most important metrics you can track for … [Read more...]