I have to admit, I’ve never gotten the big deal about interactive and engaging content. But that’s probably because I’m a reader, and mostly looking for information when I’m online. However, with that being said, I also know I’m in the minority and that most people don’t like reading long articles on a website, regardless of how useful the content might be.
The truth is, unless your target audience is made of up readers and researchers looking for huge chunks of text to mine through, if you post a massive block of text that looks boring, you won't get many readers. The eye isn't drawn to large chunks of text in the same color and font, which is why it's so important to change up type of content you post when you want to get your audience’s attention.
Here are four types on content you can use to create better engagement with your audience.
Content Type #1 –
People love interacting with content online. It makes things more interesting and encourages them to stay on your site longer. It’s a win-win because you’re making them happy, and at the same time increasing your sales and building up your site’s reputation as a place where people want to spend time.
Quizzes and surveys are popular forms of interactive content, and have the added benefit of letting you get to know your audience better too. Using a tool like Simple Quiz Engine allows you to build your own quizzes and host them on your site, instead of relying on a third party site.
Resource: Simple Quiz Engine
Content Type #2 –
Video content is essential on your site in this day and age. But, if you’re camera shy you don’t have to do talking-head videos. You can do screen shot videos, or explainer videos that are created from powerpoint slides and voiceovers. You could even outsource your video creation if you really don’t want anything to do with it. However you decide to go about it, having video content on your site will give your visitors something to engage with and keep them on your site longer.
Content Type #3 –
This type of content can be created for any type of blog, and it's a great way of providing something that has real personality and is totally unique to your site. Of course, it does depend on your niche, but why not experiment? Variety is the main thing that keeps people interested in a blog, so you may not want to post this type of content all the time, but including it every now and then will help keep your site fresh.
Content Type #4 –
Social media and user-generated content
There are many ways to engage with your visitors when it comes to social media. For example, you could have a live feed of comments people are making, which would encourage people to visit your site more often and get involved. Running conversations in your blog post comments section also draw people in and make your site more engaging. Posting the reviews people have given about your blog will also create good quality content that people are interested in reading.
As you can see, there are many types of content that you can use to engage your readers and make your site more inviting. Using quizzes and surveys helps you get to know your audience better; videos and humorous content make your site more inviting and personal, and social content provides the social proof that new visitors are looking for to know that your site is worthy of their time and attention.
Do you use any of these content types on your site? Share your thoughts in the comments.