Regardless of whether you are a traditional offline business or work completely online, using social media is one of the best ways to amplify your message and be heard. So many people use social media to stay informed these days that as a business owner you really do need to have a presence in order to be where your customers are (even if it’s out of your comfort zone).
But social media is more than just posting sales and advertising on your feed. Here are five other ways to leverage social media in order to get your message in front of the people who need it most.
1. Engage, engage, engage.
Engaging your audience is the first step in leveraging social media. People want to be talked TO, not AT, so interacting with them is key. When you use social media to have conversations with your followers, it’s much more likely they will be willing to share your content than if you are just pushing ads at them all day long.
2. Pay attention to the comments on your blog.
One of my biggest pet peeves with social media is that people don’t think of their blog as being social media. However, the minute someone adds a comment to one of your posts, it is absolutely a social media platform, and one of the best sources of conversation between you and your audience. If you don’t have a blog, or do and aren’t allowing comments, you are doing both your business and your audience a disservice. Creating comment-worthy content isn’t hard to do, and will go a long way toward ensuring your readers love you, and are willing to engage with and share your creations.
(And I’ll step off my soapbox now.)
Start Using Live Streaming Tools
Video drives the internet these days, and what better way to interact with your audience than live, through a Facebook Live stream, Google Hangout, or Zoom chat? You can have people on live, or just have them watch and ask questions via the online chat, or a combination of both. It’s a great way to share upcoming sales, product launches, and live events. It’s also a great way to take the pulse of your audience because you get to have real conversations with them. When you use Facebook Live, your video stays in your stream long after your recording is finished; and when you use Google Hangouts, your finished recording automatically gets uploaded to YouTube making live streaming a win-win in terms of reach and amplification.
Don’t forget about Facebook Events
Facebook Events are a largely forgotten piece of the social media puzzle. You can use them to announce and invite people to live events, online events, product launches, or anything else you can think of. It is an easy way to create buzz and get your message seen because it’s easy to share, and people can invite their friends as well.
Use teasers to keep your audience interested
The last thing you want is for your audience to get bored with you, so keep up a steady stream of information that keeps them coming back for more. Things like infographics and images work well, as do snippets of products you’re creating. Fiction authors have this down pat — pay attention to your favorite author pages and watch how often they give you teaser snippets of upcoming books, cover images, and character insights to keep you interested in what they’re working on.
Social media is huge, and it’s only going to get bigger. If you’re not using it yet to create buzz you’re your message, these are a few ways to get you started. If you are, are you using any of these methods? What ways are you using social media to amplify your message that I haven’t mentioned?