Ruth Bowers

Creative Soulpreneur

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5 Reasons You Need To Have Your Own Mailing List

Posted by ruth

There’s a perpetual rumour in the internet marketing world that email marketing is dead. It’s not. And people who tell you that, either aren’t building a list for themselves because they don’t know how, or they’re raking in the cash from their list and don’t want your competition. The truth is email marketing can be your biggest source of income, and the people on your list can become your raving fans and even lifelong friends…. But you have to do it right! Money is not the only reason to … [Read more...]

Filed Under: Marketing Tagged With: lead magnet, mailing list

7 Strategies for Generating Leads and Subscribers

Posted by ruth

It’s no secret that building a list and generating leads is the most important thing you can do for your business. One internet marketing expert has even gone so far as to say that the first thing you should focus on is getting 1000 subscribers on your list. Once you have those first 1000 subscribers, then you can actually start making offers and getting sales. You can do it with a smaller list – I have one list of about 100 people that I get sales from pretty consistently – but if you have a … [Read more...]

Filed Under: Marketing Tagged With: 7 strategies, content upgrades, email marketing, generating leads, leads and subscribers, strategies

Understanding In-Content List Building

Posted by ruth

In order to be successful in business today, you must engage in some form of list-building. It doesn’t matter whether your business is based online or offline, whether you have a physical location, or you run a completely digital business. As I mentioned in yesterday’s post, you need to be building a list because it’s the one way you can contact your audience that you have complete control over. Building your email list with opt-ins, freebies, or lead magnets is common terminology that you may … [Read more...]

Filed Under: Marketing Tagged With: content upgrades, in-content list building

Content and List-building – A Perfect Marketing Match?

Posted by ruth

Let’s talk about my two favorite parts of online marketing – content creation and list building. I’m sure you’ve heard before that the number one thing you should do for your business is build a list. And it doesn’t matter what market you serve – you want to be able to contact your clients and prospects by email. Because when you have an email list, you have access to your audience 24 hours a day, 7 days a week, and 365 days a year. And the big bonus is that YOU own your list. Why Having a List … [Read more...]

Filed Under: Marketing Tagged With: content, content marketing, content ugrades, cornerstone content, epic posts, list-building

5 Tips for Growing Your Affiliate Business

Posted by ruth

One of my goals this year is to really get serious about affiliate marketing. I’ve always been a bit of a dabbler, and when I focus I get results. But, there’s been no consistency in promotion, so therefore no consistent results either. As an affiliate marketer, you’re always looking for new offers to promote and new ways to grow your business. Because, when you focus on growth you really do get to earn more and work less. Passive income takes work, but the results are so worth it. Here … [Read more...]

Filed Under: Marketing Tagged With: 5 tips, affiliate marketing, growing your affiliate business

5 Mistakes You May Be Making When Building Your Audience

Posted by ruth

When it comes to building your audience, there are a lot of moving parts to get right. If you’re not growing as quickly as you’d like, you might be making one or more of these mistakes Mistake #1 – You try to please everyone and don’t focus on your target audience When you’re building an audience, you want to have a targeted audience. It’s much more important to reach the people who actually want and need what you’re offering, than it is to build a huge list of anyone and everyone just to say … [Read more...]

Filed Under: Marketing Tagged With: #fridayfive, 5 mistakes, 5 mistakes you may be making when building your audience, building your audience, content strategy

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