“Hey Ruthie, why aren’t you using video yet?”
I get that question a lot from my marketing friends.
Truthfully, I’ve always been intimidated by video. Public speaking of any sort is really not my strong suit. And while I’ve experimented with doing video a time or two, I’ve never really pursued it much. The other reason I don’t use much video is because I’m really not a video person. I don’t like watching them, so I don’t make them either. But, as those same marketing friends keep reminding me, it’s not about what I want, it’s about what my audience wants. So I’m learning how to get comfortable doing video.
One of my big goals for this year is to do more video content. It doesn’t matter that I don’t really like the way I look on camera, I know I have to get used to it because as the statistics I’m about to share with you show, if you’re not using video you’re missing out on a huge audience.
But before I give you the stats, here are a few reasons other than numbers that you should start considering video content for your business.
Video content makes it easier to reach a wider audience
Video content makes it so much easier to reach a wider audience in less time than many traditional marketing methods. You can create a video and in addition to posting on your blog, you can share it on video sites like YouTube and social sites like Facebook and Instagram. I don’t know about you, but when I check my Facebook feed lately, it seems that the majority of posts are videos of some sort.
Video content is more authentic
Using video can be a more authentic way to get your message seen and heard, especially if you are the one on camera. People get to see and hear you in action and it makes you much more real than if they were to just read your words on a screen.
Video content is cost-effective
You don’t need to spend massive amounts of money to get started producing video content. You can start by creating videos with your smart-phone, upload to YouTube, and embed the finished product on your blog using a tool like the Simple Video Management System.
Video content improves your bounce rate
One of the best reasons to use video is that it increases the time your visitors spend on your site. People are more likely to watch a complete video if they are interested in the subject and this keeps them on your page longer than if they were to just scan an article and click away.
This means you can go more in-depth when it comes to presenting your products and services, as for many people it’s much easier to watch the video than to read a long article or sales letter.
Still not convinced video content is for you? Here are those statistics I promised you:
- Social video generates 1,200% more shares than text and images combined. – Brightcove
- Video on a landing page can increase conversions by 80% or more. – Visually
- 90% of video views from Twitter happen on a mobile device. – Twitter
- 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. – Adobe
I don’t know about you, but I think those are some pretty impressive numbers. It’s easy to see that video content is the wave of the present and the foreseeable future. I know I’ll be focusing on creating more of it. Will you?