Sometimes when we’re focused on building our list, we can get stuck in a rut. Doing the same things day in and day out is great when it works, but what if you’re not getting the results you want? That’s when you need to change things up a bit.
Here are seven list building ideas you might be missing out on.
1. Create an amazing free offer
Okay, so this is pretty much a given, but it’s also the starting point (or at least it should be) for any successful list building efforts.
These days, every website offers a free newsletter, so you need to go at least one better if you wish to stand out. A free ebook or ecourse on a hot topic in your niche, will help encourage people to join your list. Even better would be a checklist or a template that they can use right away.
2. Provide multiple signup opportunities on your website or blog
You want to make it easy for anyone who comes to your site to subscribe to your list. Most e-mail marketing services should offer a range of forms you can use. The most common is the inline form, where you put the sign-up coupon on a landing page (commonly referred to as a squeeze page) and they register from there.
However, there are other kinds of forms that can be made site wide, so they can register from anywhere. The most familiar one is the pop-up; a small screen that appears in the middle of your page. There is also a lightbox that will darken the screen apart from the sign-up form unless they fill out the form or click to close it.
3. Optimize your social media platforms
There are a few things you should be doing to optimize your profiles on the social media networks you participate in.
- Make sure your profile is filled out completely
- Link to your offer in your profile (there’s usually a section where you can add links)
- Link to your offer in the content you publish
- Take advantage of any tools they offer (such as the subscribe button on Facebook pages)
4. Host webinars and other online events
Webinars are huge for list building. An exciting live event online can drum up a lot of interest. Ask people to register in advance and to give their name and email address.
Once they are on the list, get them excited to attend.
Ask them to send in questions.
Send them reminders of the time and date of the event.
After the event, follow up by inviting them to learn more, such as by signing up for a free ecourse that gives them further information about the topic.
5. Leverage Your PowerPoint Decks and Videos
Think about content you may have on your hard drive. For example, if you have any PowerPoint presentations on your computer that don’t contain highly classified information, why not share them?
Post them on SlideShare.net and cross-promote the content at your LinkedIn profile (LinkedIn owns SlideShare now). In your slideshow description, link to your email marketing page. In your LinkedIn profile, also link to a squeeze page with a free item of broad appeal.
Create great videos for YouTube and link to them in the video description.
6. Look for Joint Venture Partners
With joint ventures, you would find someone who worked in your niche who was not a direct competitor. You mail one of their offers to your list, and they email one of your offers to their list. It is a great way to expand the reach in your niche, because you already know that the people on their list are interested in the offer.
7. Issue Press Releases
Press releases are often forgotten in the world of online marketing. A well-written press release can get you huge exposure in areas you might not have thought of.
Once you create your amazing free item, write a press release about it and link to your landing page.
It’s easy to find opportunities to grow your list if you keep your mind open to the possibilities. These tips mentioned here are really just the tip of the iceberg.
For even more ideas on how to get more leads to build your list, click here for a free report.