3 Reasons Your Blog Should Be Visually Appealing
With the rise of sites like Instagram and Pinterest, not to mention all the video sharing that is so popular these days, it’s easy to see why your blog should be visually appealing too.
It’s always been the principle that “content is king” has ruled the blogging world. As long as you could write well, you could create content and attract followers. Now, not so much. While you still need to be able to write well, you also need to be able to create graphics that stand out, and allow you to be seen. The ability to develop eye-catching images is one of the top ways you can differentiate yourself from your competition.
In the rest of this article and over the next few days, we’ll explore the relationship between graphics and blogging in more detail. For now, here are three main reasons why your blog needs to look good.
Reason #1 – Graphics Help Build Your Brand
If you are a blogger (and I’m assuming you are since you’re here), you need to develop a personal brand whether or not your blog is commercial in nature.
So, what is a personal brand? It’s the feeling someone gets when they visit your blog. You could say that your personal brand is a manifestation of your blog’s energy. It’s how your site visitors perceive you based on the appearance of your blog. Here is an example of what I mean:
If you are in the beauty niche and are selling makeup, you’ll want to consider the kind of image you wish to portray. You could brand yourself as a high-end, sophisticated cosmetics expert or go for the vibe of a fun, eclectic instructor. Each of these will attract a different audience, and each will respond to your content in a different way. The visual elements you’ll need will be a direct reflection of which audience you choose to serve.
Once you decide on your audience, then it’s time to choose the colors, typography, symbols, logo and other elements that lend themselves to creating a feeling that will speak to them.
By using these elements consistently when you post anywhere online, you are building brand awareness. Each time that someone sees your sites or products and are exposed to these visual representations they will begin to recognize that as you.
Reason #2 – Visually Appealing Graphics Look More Professional
There’s nothing that screams unprofessional and homemade more than using stale, outdated stock images on your blog. There are plenty of amazing free photo sites around today, and some great free tools you can use to create professional looking graphics without spending a fortune.
Having graphics that are visually appealing and incorporate the look and feel of your brand makes your blog look more professional. Choosing high quality images and adding your own text and branding elements gives them a unique look that resonates with your audience, and draws them to your blog.
Reason #3 – Visually Appealing Images Are More Shareable
There’s no doubt about it – social media is visual media. Pinterest and Instagram are platforms that are made for images, but Facebook and even Twitter users are relying on visual media more often these days.
Social media posts that contain a visual image are shared far more than those without. People relate to photos. Quotes elicit emotion. Infographics provide easy to digest content in a quick, visual manner. It makes sense that such images would be shared more readily than simple text. Social media is one of the quickest ways your content can spread, and visually appealing graphics will make it more shareable.
The common thread among all three reasons is your audience. Adding a visual element to your content makes it easier for your audience to identify your brand, engage with it, and ultimately share it with others. As well, you’ll be putting forward a more professional image for your blog, your business, and yourself. This will ultimately help brand you as an authority, and make it easier for you to share your message.
How do you use images in your blog content? Share your thoughts in the Comments section below.
This is Part 1 in the Sharing Your Message with Visual Content series.