Blog reach is so important to your blogging success. If no one sees your posts, it really doesn’t matter how well you write, or how great your products and services are. This week, it seems that social sharing has been front and center in my feeds and groups. Someone wanted to make sure I got the message that blog promotion is just as important as content creation.
So here’s what I’ve done so far this week to increase my blog’s reach. I’ve signed up for a couple of sites that were recommended by community members of Everyday Blogging, and reacquainted myself with a few other methods of promoting my blog. One site I signed up for – Linktree – is more for Instagram than your blog, but it has to do with blogging because it provides a way for you to share multiple links on your Instgram profile. You can see what I mean here.
Here are five more ways you can use social sharing to boost your blog reach:
Triberr is a co-sharing site where you build a tribe by joining other tribes and sharing content. It’s free to and can result in a huge increase in reach for your blog posts. They also have a WordPress plug-in which imports your new posts to the Triberr interface as soon as you publish.
Co-promote is a group of bloggers who promote each others posts. Every time you share a post you get “reach” which other members then use to promote your posts. This is a new site for me, but so far I’m liking the engagement and shares I’m getting. There are both free and paid options. I’m only using the free option for now.
Sign up here – and then let me know so I can follow you and share your posts!
Facebook groups are one of my favorite ways to increase my blog reach. There are several groups dedicated to bloggers and blogging, and you can pick and choose the ones that resonate best with you. My two favorites are Everday Blogging (of course) and the PAC Blogging Community. PAC has free and paid options which you can learn more about here.
I’ve noticed that when I post a blog post on my Facebook page it gets very little organic reach. Images do much better, but I really want people to read my blog posts, and I’m sure you do too. Enter the Boost Post button. You can, in effect, advertise your post to a set number of people for just a few dollars at a time. I’m just starting to experiment with this feature, so don’t have any hard info to tell you yet, but I will let you know how it goes. In any case, it comes down to the fact that sometimes you have to invest a little in advertising instead of always relying on free methods.
Slideshare is a PDF sharing site where you can share presentation slides, blog posts, and slideshows. I’ve experimented here a bit when I had my personal development site, and found that it got pretty decent results for the few items I shared there. I’m about to start using it more after reading this article by Karen Evans of Start Blogging Online. (The Slideshare tip is #23 in her list).
Join Slideshare here – and then let me know so I can follow you.
This is just a sampling of the ways in which you can use social sites to increase your blog reach. If you want to dig deeper into the topic, check out these articles:
- How To Promote Your Blog: 101 (Free) Ways To Boost Traffic
- How to Use Twitter to Drive More Traffic to Your Blog
- 64 Tips to Increase Blog Reach
What’s your favorite way to get traffic to your blog? Leave a comment and let us know.
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