Ruth Bowers

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The Essential Components of an Email CTA

Posted by ruth

This is Part 7 of a 10-part series on creating calls to action Email marketing is essential to your online business. And it’s one place where your calls to action can make or break you. If you don’t put calls to action in your email messages, then it’s likely they won’t do anything after reading your email. If you do and you don’t do them correctly, you may find yourself being reported for spam, and that’s the last thing you want. Just as on your web pages and blog posts, you need to give … [Read more...]

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Attitude is Everything – 3 Tips for Taking Care of Your Attitude

Posted by ruth

When I was younger, I had a t-shirt that read “I love my attitude problem.” I was a divorced, single mother, and I really did have an attitude problem, so I wore the shirt proudly. My Dad had bought it as a joke, but to me it was, in a way, my voice. It wasn’t until I grew up a bit, moved away from home and went to university (I was 30 then) that I realized that having an “attitude problem” isn’t necessarily a good thing. Here’s the thing… your attitude, your thoughts and feelings toward the … [Read more...]

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3 Reasons Why It’s Important to Take Care of Yourself

Posted by ruth

If you had to define self-care, you could say that in its simplest form, it’s really just doing the things you like, and that leave you feeling happy, healthy, and energized. There is no right or wrong way to do self-care, because it’s all about what you like doing for yourself and your personality that makes you a better person, parent, spouse, sibling, and friend. What you don’t want to do when it comes to self-care, is do things that other people think you need to do. Most people aren’t shy … [Read more...]

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Are you making any of these market research mistakes?

Posted by ruth

Market research is an essential component of any business, large or small. It helps identify trends as well as gaps in products or services, and it keeps you up-to-date on anything going on within your industry that can affect sales. However, there are certainly some mistakes that you'll want to avoid while doing market research. Here are nine of the most common ones. Mistake #1 – You set a budget that’s too high or too low When you’re paying for research, you don’t want to spend too … [Read more...]

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Confidence Action Tip #9 – The Power of Building New Habits

Posted by ruth

It’s time for another confidence action tip. Today is all about building new habits. There’s nothing to boost your confidence like getting into the habit of doing something positive. Whether you decide to give up coffee or quit smoking, go to the gym each morning or get your most difficult task out of the way first every day, we all have habits that we want to grow to make our lives easier.   But establishing new habits isn’t always easy. In fact, it can be hard to get going. Which is where … [Read more...]

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Confidence Action Tip #8 – The Power of Making Promises to Yourself

Posted by ruth

It’s time for another confidence action tip. These are short little actions you can implement right away to grow your courage and self-confidence. Today’s tip is another great example of how a simple idea and a shift in thought and perception is all it takes to give you that confidence boost you need. It’s one of those tips that works better the more you use it. Give it a try starting today and then make an effort to use it regularly. This confidence action tip is simple. ... Make a promise … [Read more...]

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